Great Nicobar Project
Creator-led storytelling on Instagram Reels for the Great Nicobar Project. The aim was to correct a misleading narrative. The project was presented as a planned national infrastructure initiative.
Result: 3.51M reel views and 107.1K likes from 11 creators.
Client
Central Bureau of Communication (CBC)
Industries
Government Communication
Services
Influencer Marketing
Location
Great Nicobar Project
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Challenge
Presenting the Great Nicobar Project as a planned national initiative.
A misleading narrative existed around the Great Nicobar Project. The objective was to correct it. The project was to be presented as a planned national infrastructure initiative. We approached this through creator-led storytelling on Instagram Reels.
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Solution
The campaign focused on six areas: strategic significance, defence and maritime security, economic gateway, national infrastructure, environmental safeguards, and myth vs reality. Focus areas included the Indian Ocean Region presence, SLOC monitoring and the Galathea Bay transshipment hub. They also included the port, airport, power and township.
On environmental safeguards, 81.74% of the island is protected. The myth vs reality theme fact-checked false claims. Eleven creators took part. Their reels earned 3.51M views and 107.1K likes, averaging 318.7K per reel.
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Client's
feedback
Working with Rayo team was an absolute pleasure! They took the time to understand our business needs and translated them into a beautifully designed, user-friendly website. The team’s attention to detail, creativity, and technical expertise exceeded our expectations. We’ve received so much positive feedback from our customers already.