Kerala Ayurveda
Creator-led buzz for Malabar’s new Noida store at Wave One. 16 Delhi-NCR influencers built pre-launch curiosity through teaser stories. A cinematic launch reel showcased the store’s premium experience.
The result: 5.2M+ reach and 6M+ views at 0.52 CPV.
Client
Kerala Ayurveda
Industries
Ayurveda & Wellness
Services
Experiential Marketing, Hyperlocal Digital
Location
Kerala
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Challenge
Building trust at the world’s largest congregation.
Maha Kumbh is a once-in-12-years moment with an estimated footfall of 40 Cr. It brings together religious sentiment and the appeal of Ayurveda, with many elderly visitors among the audience. The mandate was to enter a new market and build trust there. We worked on two fronts: on the ground and on digital.
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Solution
We set up a 30×30 ft experiential booth designed as a Kerala wellness retreat, with live demonstrations. Booth zones covered bathing ghats, spiritual camps (akharas) and medical aid areas. These are places where footfall and need converge.
e targeted two cohorts with one product, Mahanarayana Thailam. For elderly audiences aged 60+, the creative was warm, reassuring and trust-led, with a focus on joint relief. For gym-goers aged 20–35, the same oil was positioned for muscle recovery through energetic, aspirational, performance-led creative. Each cohort was addressed in its own language on its own platform
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Client's
feedback
Working with Rayo team was an absolute pleasure! They took the time to understand our business needs and translated them into a beautifully designed, user-friendly website. The team’s attention to detail, creativity, and technical expertise exceeded our expectations. We’ve received so much positive feedback from our customers already.