LatLong
We ran Google Ads for LatLong, an India-based location-intelligence SaaS. The goal was a structured, conversion-tracked lead engine. It targeted high-intent search demand against global mapping giants. The campaign delivered 541 qualified leads at ₹155 per lead.
Client
LatLong
Industries
Location Intelligence SaaS
Services
Google Ads, Lead Generation, Conversion Tracking
Location
India
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Challenge
Building a conversion-tracked Google Ads lead engine for an India-based location-intelligence SaaS.
LatLong offers geocoding, distance-matrix and routing APIs. It competes with global mapping giants for high-intent search demand. The brand had low visibility on queries like “geocoding API India”. It also had no campaign infrastructure, no reliable conversion tracking and no inbound pipeline. We built all three.
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Solution
We started with Search to capture high intent. Ad groups were tightly themed: generic, geocoding, competitor and enterprise, all on Maximise Conversions. We then added Performance Max to scale. Asset groups ran across Google’s full inventory, held to a Target CPA as volume grew.
We fixed tracking so only form submissions counted as conversions. We pruned negative keywords and raised ad strength to Excellent. The campaign delivered 2.62L impressions, 541 qualified leads, ₹155 average cost per lead and a 7.76% average click-through rate.
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Client's
feedback
Working with Rayo team was an absolute pleasure! They took the time to understand our business needs and translated them into a beautifully designed, user-friendly website. The team’s attention to detail, creativity, and technical expertise exceeded our expectations. We’ve received so much positive feedback from our customers already.